I did give him sort of a 'makeover'
He actually looks like this.
It's the craze nowadays to put this creepy elf doll on a shelf in your house and tell your kids it's watching them in order to report back to Santa daily. What the hell? Is Santa seriously outsourcing this responsibility? Or maybe he's dead and the elves had to take over. If I had to deal with this little elf creep as a kid, I'd chuck him in a snow bank. I found this good article about holiday panopticonisms.