As someone who prefers artificial banana flavoring to actual banana, I thought I would really enjoy this. Also the wrapper font is so awesome and I like how adamant the name is in its demand that it should be eaten Now AND Later, (dammit). Despite all this, I was disappointed. Inside the candy bar wrapper are 5 individually wrapped chews. I was excited by how bright yellow they are. But the flavor was so overly sweet and chemical-ly. And oddly, not at all banana-ey.